#All Articles

What is a CDP? Unveiling 2024's Most Common CDP Questions Function
What is a CDP? Unveiling 2024's Most Common CDP Questions

As personalized marketing and customer experience become the focus for brand management in 2024, many brands are actively participating in omnichannel customer data integration and adopting automated marketing solutions. This trend has significantly accelerated the annual growth rate of Customer Data Platform (CDP) usage.
Advanced Web Pop-Up Marketing: Applications and Effectiveness Function
Advanced Web Pop-Up Marketing: Applications and Effectiveness

Web pop-ups are a common interactive element on websites, uniquely characterized by their sudden appearance when a customer visits a site. These pop-ups can be triggered automatically based on user behavior. Typically, they overlay the web page content and can include advertisements, special offer notifications, or message prompts. Traditionally, the use of web pop-ups has been controversial due to concerns about disrupting the user experience. However, when thoughtfully designed and appropriately applied, pop-ups can be a powerful tool to enhance conversion rates, increase subscriptions, and provide a richer user experience.
Why Do Brands Need a CDP? Function
Why Do Brands Need a CDP?

Digital advertising costs are skyrocketing. You've increased your ad budget to attract new customers, but you're left wondering why these potential buyers aren't completing their purchases. At the same time, your e-commerce site's member data and offline orders are stored in different systems, and without a data analyst to help integrate these information, you're stuck with a bunch of member and order data that you don't know how to analyze. To make matters worse, the cost of acquiring new customers is rising, and your churn rate is not getting any better... If these challenges sound familiar, it's time to spend just 5 minutes learning how a Customer Data Platform (CDP) can help your brand overcome these marketing obstacles.
How Performance-Driven AI Boosts E-commerce Sales by 80% Function
How Performance-Driven AI Boosts E-commerce Sales by 80%

According to data from Statista Digital Market Outlook, 63.8% of online consumers in Taiwan shop online weekly, and 34.7% purchase groceries and daily necessities online every week. These findings indicate a surge in online shopping frequency, making it a new norm for consumers. Consequently, the focus has shifted from the rational evaluation of product value to emphasis on the shopping and brand emotional experience. In this evolving landscape, the ability of brands to accurately understand and meet individual customer needs through personalized product recommendations has become crucial.
In-Depth Analysis of the NASLD Model: Automated Segment Marketing Function
In-Depth Analysis of the NASLD Model: Automated Segment Marketing

With the decline of traffic bonuses and rising marketing costs, establishing a competitive advantage for your brand now depends on developing personalized segment marketing strategies based on diverse member profiles and consumer needs. The NASLD segmentation model, utilized by OmniSegment CDP under beBit TECH, dynamically segments members according to their activity levels. This enables brands to perform in-depth analysis based on member engagement, providing personalized marketing messages that enhance purchasing potential. In this article, we will explore what the NASLD model is, why brands should leverage it to optimize their segmentation strategies, and how to effectively implement the NASLD model into your brand's marketing applications.
Boosting Revenue with the 'Abandoned Cart' Automated Customer Journey! Function
Boosting Revenue with the 'Abandoned Cart' Automated Customer Journey!

After coming home from work, you lie on your bed scrolling through Instagram. Suddenly, you see an ad for discounted cosmetics, and you instantly feel excited. You click into the official website and add the items you want to the cart. Just then, a friend messages you asking if you want to meet up over the weekend, so you switch to Line to start typing your reply…
The E-commerce Secret: 'Abandoned Cart' Automated Customer Journey Function
The E-commerce Secret: 'Abandoned Cart' Automated Customer Journey

Have you noticed that many consumers click the 'Add to Cart' button but then take no further action? It's time to set up an abandoned cart customer journey. By proactively using automated marketing (MA) to communicate in a timely manner, we can successfully encourage consumers to complete their purchases and clear their carts!