Everyday Health Increased Open Rates by 4x with Personalized Push

About Everyday Health

Founded in 2013, H2U is Taiwan's premier digital health group, leveraging technology to integrate various aspects of daily life and build the largest digital health platform for the Chinese-speaking community, spearheading the development of the digital health industry. Under its umbrella, Everyday Health stands as Taiwan's most trafficked health media platform. By sharing and exchanging health information, and adhering to the belief that "taking one right healthy step at a time brings you closer to overall well-being", it has gathered over 1.8 million passionate health enthusiasts, making it Taiwan's largest health media community.

The "Everyday Health Select" platform - the brand's online retail website, aspires to bring consumers natural, healthy, and environmentally sustainable products. With the aim to deliver organic, healthy local products, Everyday Health strives to create a platform for the community where knowledge is emphasized, allowing readers to simultaneously learn and practice a healthy lifestyle.

Integrating Complex Customer Database to Overcome Bottlenecks in the Business Maturity Phase

Vast and Complex Customer Data from Multiple Sources

Over the years, Everyday Health has accumulated a large customer database, comprising of data on customer behavior, order data, membership data, clicks, and so on. As such, the brand knew that they needed a comprehensive customer data platform to assist them in effectively managing massive amounts of customer information and data, enabling more efficient and strategic decision-making.

Enhancing Marketing ROI as the Brand Enters Maturity

As the "Everyday Health Select" online retail website transitions from the growth to maturity phase in the business life cycle, the brand aims to strengthen the repeat purchase rate of individual health products, with emphasis on cultivating brand loyalty. As such, Everyday Health seeked the assistance of the beBit TECH team to implement efficient customer management models, address challenges in customer relationships management, increase purchase frequency, and boost customer lifetime value through automation in the design of customer journey. The brand believes that this approach will help them enhance marketing ROI and achieve sustainable growth.

Leveraging Market Segmentation and Automated Marketing to Significantly Reduce Costs and Increase Revenue

Integrating Diverse Data Sources for Market Segmentation, Achieving Conversions through Personalization

The beBit TECH team utilizes OmniSegment CDP in assisting Everyday Health comprehensively manage their X-Data (experience data) and O-Data (operation data), ensuring accurate integration of data from multiple sources. With data results, the brand can then leverage the 25+ scenario nodes and 50+ filtering conditions of OmniSegment CDP to flexibly design personalized customer journeys according to their various marketing objectives. Additionally, OmniSegment CDP's AI-powered labeling and segmentation capabilities helped Everyday Health accurately profile and distinguish each customer, enabling personalized communication at its best and optimizing revenue conversion.

In terms of customer communication, Everyday Health no longer relies on mass messaging. Instead, the brand incorporated conditional triggering, scheduling, and cycle settings across various scenarios to personalize communication with each customer according to their unique profile and stage. This approach effectively reduces the volume of messages sent while generating higher revenue, ensuring content relevance and engagement to each customer.

AI-Driven Automated Marketing, Ensuring Content Quality and Relevancy at All Times

OmniSegment CDP's "Puffer AI" utilizes AI-marketing model to identify high-potential customers, their suitable communication channels, and product recommendations. Paired with OmniSegment CDP's "behavioral scripts", it automatically triggers actions when customers engage in specific behaviors. This does not only help Everyday Health in delivering consistent reminders to customers and encouraging return visits, but also ensures customers receive the most relevant marketing content at the right moment.

For example, Everyday Health was able to automate the delivery of product usage instructions after a purchase, schedule periodic usage reminders, and issue product coupons around the repeat purchase period. This precise tracking of customer behavior enhances brand interaction. OmniSegment CDP, through AI prediction, precise segmentation, and automated marketing, effectively boosts Everyday Health's marketing ROI while enhancing overall customer experience.

The Results

As compared to Everyday Health's previous marketing strategy through mass messaging, OmniSegment CDP's personalized push notifications have enabled the brand to achieve a 4x increase in open rates.

With precise market segmentation strategy, Everyday Health's push notification costs have been reduced by 13%, with an overall 73% increase in ROAS, and revenue growth of nearly 50%. Despite being in its maturity phase, Everyday Health was able to achieve new heights in their marketing ROI metrics with these results.